Wealth is of the heart and mind, not the pocket.

We were already in SoHo when I remembered the BBC/Ice Cream flagship store was here, and by fate, it was down the street from Chobani. The boutique was a lot smaller than I expected, but the interior was incredible and the intergalactic tunnel took you to another space that was filled with so much…space(and ice cream sandwich benches!). But being here reminded me of why I never owned any BBC/Ice Cream products to begin with. The sizes run pretty big(obviously, for dudes), even a small for Billionaire Girls Club and the awesome Pharrell Williams 2014 G I R L Tour tank tops were too long. I did, however, grab a “HAPPY” tee from Pharrell’s I AM OTHER collective, and I feel like getting another one, online. I was shy about taking more photos of the mini-displays (Ice Cream and Takashi Murakami things) because I was unsure of what their photo policy was, and everyone looked so serious lol. 

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